They may say that they do not judge the email that they
receive based on the subject line but this is not true. Some people will simply
check out the subject line and delete the email if it does not appeal to them.
An email marketer should make the effort to tests out
different subject lines until they figure out a formula that works for their
subscribers. You need to make your subject lines so compelling, so interesting
that people cannot help but just click on it.
Subject lines may be the shortest part of your email but it
is one of the most important. It will determine if your email will manage to
stand out from people’s already crowded inbox. Good thing that there are some tips
that you can follow so that you can create subject lines that will just drum up
people’s interest.
l Keep the subject line short.
The problem with writing long subject lines is that it will
surely get cut off. Some may think that this is good as it would require people
to click on the email to see what it truly has to say. A lot of times, people
will not bother anymore. Create a subject line that is less than 50 characters
so that they will be displayed properly.
l Use a sender name that is easily recognizable.
You can use your name on the sender’s address as it will
make you easier to reach by your subscribers. Now is not the time to use the noreply@yourbrand.com. It will only
make people feel intimidated. At the same time, they will not bother to add
your name to the address book. This will increase the chances of your email
going to the spam folder.
l Always segment your lists.
Creating email blasts can be very helpful for you because it
is fast and easy but your subscribers may want different things. For example,
you may offer fashionable items. People will not see any need to receive
fashion trends for women when they are interested in seeing fashion trends for
men.